Back in 2005, I spent two hours over cold beers talking with Charlie Huston about Moon Knight and the pressure of living up to the hype surrounding his relaunch; what “decompression” and “9-out-of-10 of those single issues sucked!” have in common; and what Doug Moench and Steve Gerber don’t have in common. The resulting interview, originally published at Buzzscope, is my favorite ever.
I was excited to attend my first FOLIO: Show in ages, and after a slow start that included HTC’S awkward plea for VR content and some uninspired Facebook examples, things picked up with some great presentations from National Geographic, Harvard Business Review, The Foundry, and Revmade. While I didn’t come across anything particularly new, there were some solid takeaways that I found helpful and heartening.
Over the years, I’ve worked with salespeople across a variety of industries and the best ones were always those who combined deep knowledge of our markets and products or services (backed by actual data) with an innate ability to identify their client’s or (prospect’s) real needs. They didn’t rely on fancy media kits or elaborate PowerPoint decks, nor discounts or hefty expense accounts—all valid tactical tools to be used, or not, as each situation calls for—and personal relationships were just the icing on the cake they got to have and eat, too because they instinctively grasped Kaushik’s underlying concept: understand a client’s needs and challenges better than they do themselves, and then help them understand how to achieve their goals.
I’ve been fortunate enough to have had two great roles that explicitly embraced that overlap of marketing, technology, and social interaction–along with a history of that overlap benefiting me in more traditional roles. In both cases, it allowed me to take a holistic, strategic approach to integrated marketing, but neither title clearly communicates that on a resume, so I’m glad the Marketing question has been asked explicitly and I was able to address it head on.
I had the privilege of being one of the fifty voices included in Molly’s excellent feature at Brooklyn Magazine (the interview for which inspired my last post), and it’s a must-read for everyone in publishing. It left me with mixed emotions, no less frustrated with the industry and still vaguely optimistic that real change is on the horizon. Maybe. Go read it and share it widely.